Scott Gerber, whose article “8 Ways Entrepreneurs Can Get More Out of Twitter” is featured on Mashable.com, asked a panel of young, successful entrepreneurs how other entrepreneurs can utilize Twitter to their advantage.  They advised:

  • Twitter is a social tool — interact and be social, find out what customers want or need
  • Avoid insecurity work — limit Twitter time to less than half an hour a day
  • Engage with your followers — converse about their lives, don’t market
  • Set up an Autoresponder
  • Provide value — get software like Tweet Adder to help
  • Provide relevant information — create genuine dialogue + interaction
  • Be personal and interesting — retweet interesting links, useful articles + photos
  • Follow Twitter etiquette: listen, be relevant, mind your brand, engage, give more than you get
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