Gameiac Maniac

http://www.venturebeat.com/2010/04/12/twitter-ad-model/

  

  

  

  

  

  

  

 

Twitter: the leading service for microblogging

• Great way to share a link to the article you’ve written
• You get your content read quicker — very satisfying
• Can crowdsource or network with other journalists

Microblogging: one of the biggest changes in journalism 

• Provides entry into new social network that allows journalists to connect more closely with other journalists and readers
• Means participating in the “live Web” — information published and consumed in real time and constantly updated — gives journalists best sense of what’s happenning right now online
• Fastest way for journalists or news organizations to report breaking news and promote other work
• Like an instant messaging journal
• Brief text messages — usually no more than 140 characters
• Links to other Web sites, photos or videos
• Messages can be submitted and consumed in a variety of ways
• Easy to subscribe to or follow an individual and that person’s updates

Why is microblogging so popular? 

• Ease of publishing combined with ease of consuming
• When you find someone worth reading, you can easily follow that person
• The more updates people post for one another, the more connected they become
• “Ambient awareness” or “ambient intimacy” — ability to maintain a constant connection with others without a direct communication tool; allows for one-to-many communication; persistent but passive; more polite — updates available whenever someone has time and interest to read and comment
• Over time, the bits of information create a sophisticated portrait of friends’ and family members’ lives

Why is microblogging important? 

• Twitter is useful tool for tracking conference happenings and organizing meetups with friends
• Many people find Twitter strangely addictive and useful
• FriendFeed, Twitter and Tumblr — signal the emergence of the “Real-Time Web”; unlock information that previously would not have been published
• With Twitter, witnesses start spreading the word of a breaking news event immediately and marketers can run a search to read what people are saying about their products (don’t have to wait for survey or brand study)
• Microblogging is “a community navigation tool, producing information that people want right now and helping people find what they’re looking for”
• Microblogging is going to play a role in the future of journalism

Emergence as an important tool: 

• Austin, 2007: at South by Southwest, a festival of music, media and technology, Twitter won award for best mobile application; the next week, the number of Twitter users grew 55%
• San Diego, 2007: Twitter and Flickr used to provide real-time updates about evacuations, meeting points and places to gather supplies or bring animals during wildfires in the area
• Twitter “trains you to look for interesting things around you (and think how you can communicate that in 140 characters)”
• Makes it easy for people to participate in the live Web
• “Social media platforms such as Twitter enable budding reporters to be part of a more open journalistic culture”
• Journalists can be more open about their work, offering insights and connecting with audiences in a way that wasn’t possible a generation ago

Effective medium for breaking news: 

• “It’s equally important to be on Twitter to receive information about breaking news as it is to send it.”
• Many news stories break first on Twitter and also develop first on Twitter
• Journalists still play an important role by varifying facts and publishing updates as more information becomes available
• Twitter is a way for news organizations to broadcast what they’re doing
• Twitter’s quick publishing format fits nicely into trial coverage
• “The more we can do to open the process to the public … the more legitimacy the public system will have in the eyes of the public.”
• Engaging in community conversation essential to getting the most out of the live Web

Crowdsourcing and building community: 

• Microblogging platform is a social network disguised as a short-message publishing platform
• There’s power in finding new people to follow and extending your network
• Social capital earned by actively participating in that network
• Biggest benefit for journalists is learning about your audience — what they’re doing, thinking and reading
• Journalists invite audiences to work with them
• Twitter very effective at finding news leads — tips come faster and more often from people who are starting to think of themselves as more than just readers
• Culture of contribution has emerged on microblogging sites
• Community grows only if you post messages that offer some benefit to your followers
• Best postings on Twitter get “retweeted”
• Follow the 80-20 rule: use 80% of your posts to add something of value to the community; 20% can be self-promoting

Marketing and building your brand: 

• Business model for journalsim is crumbling: innovation must include awareness of new business models and marketability
• Twitter and Facebook are social lubricants online, making old newspapers more approachable
• Journalists earn social capital by becoming the “trusted center” within a structure of relationships through digital communication
• Social capital can be developed and transformed into ecenomic gains
• Proficiency with new technology can help young journalists land their first job
• Social media gives journalists a platform to demonstrate talents and engage with others

Start using Twitter: 

• Post a message, read other people’s messages, read reply messages other people direct to you, and send and receive direct messages, which are private
• Build your network: find people to follow; get people to follow you; post good content and promote those you follow; add your Twitter, FriendFeed or Tumblr URL to your e-mail and other electronic signatures
• Five different types of tweets:

              – What are you reading?  Find interesting links to post. 

              – What are you thinking? 

              – What are you doing later? 

              – What are you liking on Twitter? Retweet it. 

              – What can you ask or answer? 

Tap the Power  
 

NOTE:  I’ve made my first couple of tweets.  I feel like “Rockin’ Robin!”

http://www.youtube.com/watch?v=jvIFBeRy8U0

This entry was posted on Thursday, February 10th, 2011 at 5:48 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.