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Scott Gerber, whose article “8 Ways Entrepreneurs Can Get More Out of Twitter” is featured on Mashable.com, asked a panel of young, successful entrepreneurs how other entrepreneurs can utilize Twitter to their advantage. They advised:
- Twitter is a social tool — interact and be social, find out what customers want or need
- Avoid insecurity work — limit Twitter time to less than half an hour a day
- Engage with your followers — converse about their lives, don’t market
- Set up an Autoresponder
- Provide value — get software like Tweet Adder to help
- Provide relevant information — create genuine dialogue + interaction
- Be personal and interesting — retweet interesting links, useful articles + photos
- Follow Twitter etiquette: listen, be relevant, mind your brand, engage, give more than you get
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