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Tired of being tracked? 

Mashable.com features a new article by Jolie Odell titled “Apple Adds ‘Do Not Track’ Features to Safari.”  Part of a test version of Mac OS X Lion, this new version of the Safari browser includes an option that lets users prevent cookies from tracking their online browsing behavior.

Public concerns about web browsing privacy and security caused Congress to introduce a Do Not Track Me Online bill.  This bill would allow consumers to opt out of online tracking. 

Major web browsers responded by adding do-not-track features:

• Firefox 4 — users can opt out of advertising-related tracking
• Internet Explorer 9 — “Tracking Protection” option — consumers can disable third-party ad software from reporting on their activities
• Google Chrome — “Keep My Opt-Outs” extension for personalized advertising and related data tracking

This entry was posted on Friday, April 15th, 2011 at 12:20 am and is filed under Comm361, Online Journalism. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.