Gameiac Maniac

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Mashable.com features a new article by Lauren Drell titled “How To: Improve Engagement on Your Brand’s Facebook Page.”  The advice comes from a new study of 200 large, well-established brands by Buddy Media. 

Advice for large brands: 

• Be Timely

             – Posting time/day of week depends on when brand peaks on Internet 

             – Patterns and trends unique to particular industries 

• Be Concise

             – Content should be 80 characters or less (27 percent more engagement) 

             – URL should be full-length so readers know where link will take them 

• Ask for Engagement

             – Simple instructions more effective getting a “Like” 

             – Put question at end of post (15 percent more engagement) 

             – Don’t ask invasive “why” questions, ask “what” 

Advice for Smaller Brands: 

• Balance data from study with what you know based on Facebook Insights and personal experience with your Page
• Social marketing space constantly evolving; statistics can change in months
• Your Facebook marketing program must be flexible

This entry was posted on Thursday, April 7th, 2011 at 4:25 am and is filed under Comm361, Online Journalism. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.