Tired of being tracked? features a new article by Jolie Odell titled “Apple Adds ‘Do Not Track’ Features to Safari.”  Part of a test version of Mac OS X Lion, this new version of the Safari browser includes an option that lets users prevent cookies from tracking their online browsing behavior.

Public concerns about web browsing privacy and security caused Congress to introduce a Do Not Track Me Online bill.  This bill would allow consumers to opt out of online tracking. 

Major web browsers responded by adding do-not-track features:

  • Firefox 4 — users can opt out of advertising-related tracking
  • Internet Explorer 9 — “Tracking Protection” option — consumers can disable third-party ad software from reporting on their activities
  • Google Chrome — “Keep My Opt-Outs” extension for personalized advertising and related data tracking
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