features a new article by Lauren Drell titled “How To: Improve Engagement on Your Brand’s Facebook Page.”  The advice comes from a new study of 200 large, well-established brands by Buddy Media

Advice for large brands: 

  • Be Timely

             – Posting time/day of week depends on when brand peaks on Internet 

             – Patterns and trends unique to particular industries 

  • Be Concise

             – Content should be 80 characters or less (27 percent more engagement) 

             – URL should be full-length so readers know where link will take them 

  • Ask for Engagement

             – Simple instructions more effective getting a “Like” 

             – Put question at end of post (15 percent more engagement) 

             – Don’t ask invasive “why” questions, ask “what” 

Advice for Smaller Brands: 

  • Balance data from study with what you know based on Facebook Insights and personal experience with your Page
  • Social marketing space constantly evolving; statistics can change in months
  • Your Facebook marketing program must be flexible
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